| WSQ Global Branding on Social Media – Level 4 (TGS-2020504931) |
Course Objectives
This course is designed to provide essential knowledge and skills in planning, executing and optimizing global brand awareness campaigns on social media platforms. Participants will also learn legal matters that concern doing business in global markets.
Course Duration
16.25 Hours
Target Audience
For those who wants to have the essential knowledge and skills in planning, executing, and optimization of Social Media Marketing in the Global Context
Pre-requisites
Familiar with Facebook business page and actively involves in digital marketing or possess high interest in digital marketing.
Certification
You will receive a Statement of Attainment from SkillsFuture Singapore after you pass the assessment.
Mode of Training
Classroom
Entry Requirement
- Minimal education qualification is at least 1 GCE‘A’level pass or 1 GCE ‘O’ Level pass or 1 GCE ‘N’ Level or National ITE certificate (Nitec) or equivalent.
- Speak, listen and read English at a proficiency level not lower than the WPL Level 5, and manip-ulate numbers at a not lower than the WPN Level 5.
- Ability to use Windows and/ or Mac OS
- Ability to use Word Processing and Presentation software
- Owns a Google and Facebook account
In this course, you will be learning:
Section 1: Establishing Foundations for Social Media Marketing for the Global Context
- Develop brand campaign ideas for products or services to increase brand awareness
Section 2: Campaign Planning Tools
- Recommend potential communication tools to effectively reach out to target.
- Public relations and external communication tools
Section 3: Campaign Execution
- Implement customer engagement and interaction strategies to align perspectives of the brand.
- Lead the implementation of branding campaigns
Section 4: Optimisation
- Methods to assess consumer’s perceptions, needs, and responses.
- Roles and influence of internal and external stakeholders in shaping the brand and reputation.
