Course Duration
16 Hours
Target Audience
For those who want to attain essential knowledge and skills on how to gather data through their website and analyse the data to gain insights of potential customers.
Pre-requisites
Basic computer and digital marketing knowledge is a must.
Certification
You will receive a Statement of Attainment from SkillsFuture Singapore after you pass the assessment.
Mode of Training
Classroom
Entry Requirement
- Speak, listen and read English at a proficiency level not lower than the WPL Level 5, and manipulate numbers at a not lower than the WPN Level 5
- Minimal education qualification is GCE ‘O’ Level, GCE ‘N’ Level or ITE certificate
- A minimum of one year of employment experience (preferably in sales and marketing)
- Internet and social media savvy (in personal use)
In this course you will learn how to dig into Google Analytics data for your website to understand users and how they interact with your contents.
SECTION
|
DESCRIPTION
|
| Section 1 |
Organisation Web Structure – Organisation Web Strategy, Content for Product and Services, Hypothesis Addressing Business Objectives |
| Section 2 |
Web Analytic Tools – Technology in Analytics Tools, Technology Trend in Google Analytics, Tracking Tag |
| Section 3 |
Data and Reports – Data Analytics Measurement Strategy, Report Format, Dimensions and Metrics |
| Section 4 |
Content Planning and Creation – Audience Fit, create text-based and multimedia-based content, content plan, content calendar |
| Section 5 |
Consumer Behaviour and Customization – Dashboard and Custom Reports, Review Consumer Behaviour Data, Analysis of Consumer Behavioural Activities Flow |
| Section 6 |
Conversion – Activity and Budget, Execute Goals and Funnel |
| Section 7 |
Insights and Action – Evaluating Effectiveness of Data Analytics Tools, Review Relevance of Report and Data, Action Points for Decision Making |
