Course Duration
16 Hours
Target Audience
For those who want to attain essential knowledge and skills on how to gather data through their website and analyse the data to gain insights of potential customers.
Pre-requisites
Basic computer and digital marketing knowledge are a must.
Certification
You will receive a Statement of Attainment from SkillsFuture Singapore after you pass the assessment.
Mode of Training
Classroom
Entry Requirement
In this course you will learn how to dig into Google Analytics data for your website to understand users and how they interact with your contents.
SECTION | DESCRIPTION |
| Section 1 | Organisation Web Structure – Organisation Web Strategy, Content for Product and Services, Hypothesis Addressing Business Objectives |
| Section 2 | Web Analytic Tools – Technology in Analytics Tools, Technology Trend in Google Analytics, Tracking Tag |
| Section 3 | Data and Reports – Data Analytics Measurement Strategy, Report Format, Dimensions and Metrics |
| Section 4 | Content Planning and Creation – Audience Fit, create text-based and multimedia-based content, content plan, content calendar |
| Section 5 | Consumer Behaviour and Customization – Dashboard and Custom Reports, Review Consumer Behaviour Data, Analysis of Consumer Behavioural Activities Flow |
| Section 6 | Conversion – Activity and Budget, Execute Goals and Funnel |
| Section 7 | Insights and Action – Evaluating Effectiveness of Data Analytics Tools, Review Relevance of Report and Data, Action Points for Decision Making |
Price: SGD 520
Duration: 2 Days
WSQ Google Analytics – level 3 | |||
| Singaporean 21 to 39 & PR | Mid-Career Enhanced Subsidy 40 years old & above | ||
| Course Fee | $520.00 | $520.00 | |
| SkillsFuture Funding | $260.00 | $364.00 | |
| Total Gross Fee | $260.00 | $156.00 | |
| GST 8% | $41.60 | $41.60 | |
| SkillsFuture Credit Deduction/Cash | $301.60 | $197.60 | |
GST will be revised to 8% from 01 Jan 2023
Participants need to pass the test to get subsidy
Eligible for Claim Period: 15 Jun 2020 – 14 Jun 2022
SSG Advice:
All Singaporean aged 25 and above can use their $500 SkillsFuture Credit to pay for a wide range of approved skills-related courses.
Visit the SkillsFuture Credit website (www.skillsfuture.sg/credit) to choose for the courses available on the SkillsFuture Credit course directory.
PSEA Funding is available for student aged 21-25 years old (Please call PSEA Hotline 62600777 to check your balance. Forms are available from GENETIC COMPUTER SCHOOL
Blk 167 Jln Bt Merah Tower 4,
Connection One
#06-11A Singapore 150167
Tel: +65 6339 7588
Blk 209 New Upper Changi Road
#04-643 Singapore 460209
Tel: +65 6913 4572
21 Jurong Gateway Road
#03-09/10 CPF Jurong Building
Singapore 608546
Tel: +65 6912 4316
