Search Engine Optimisation (SEO)

Course Duration

16 Hours

Target Audience

For those who want to attain essential knowledge and skills to get higher page-ranking for their website on search engine result pages (SERPs).

Pre-requisites

Basic computer and digital marketing knowledge are a must.

Certification

You will receive a Statement of Attainment from SkillsFuture Singapore after you pass the assessment.

Mode of Training

Classroom

Entry Requirement

Speak, listen and read English at a proficiency level not lower than the WPL Level 5, and manipulate numbers at a not lower than the WPN Level 5
Minimal education qualification is GCE ‘O’ Level, GCE ‘N’ Level or ITE certificate
A minimum of one year of employment experience (preferably in sales and marketing)
Internet and social media savvy (in personal use)

In this course you will learn how to fine tune your website for higher page ranking in search engines.

SECTION	DESCRIPTION
Section 1	SEO Concepts – Google Search Engine, SEO Ranking, Rank Brain, SERP and types of Search Engine, Principles
Section 2	Introduction to Google Ads, Principles in keyword search and density, planner
Section 3	Content Optimization – Principles of SEO in marketing a website content, in social network media content, Digital media trend in SEO context
Section 4	On-page SEO – URL structure, SEO parameters, Internal and External links
Section 5	Off-page SEO – Links and competitive edge, Advertising links research and strategies
Section 6	Measurement and Analytics – SEO analytics tools, Performance metrices, Data and reports analysis, SEO development trends, Apply SEO in organisation strategies, Teaming and coordination in SEO optimization, Implementing SEO in marketing strategies

Price: SGD 520

Duration: 2 Days

GST will be revised to 8% from 01 Jan 2023

Participants need to pass the test to get subsidy

Eligible for Claim Period: 02 June 2020 – 04 Aug 2024

SSG Advice:

All Singaporean aged 25 and above can use their $500 opening SkillsFuture Credit to pay for a wide range of approved skills-related courses.

Visit the SkillsFuture Credit website https://www.myskillsfuture.gov.sg/content/portal/en/training-exchange/course-directory/course-detail.html?courseReferenceNumber=TGS-2020503853 Proceed to submit a claim.

PSEA Funding is available for student aged 21-25 years old (Please call PSEA Hotline 62600777 to check your balance. Forms are available from GENETIC COMPUTER SCHOOL

MOE will be replacing the hardcopy “Adhoc Application for use of Post-Secondary Education (PSE) Account” with FormSG by 15^th March 2023. visit the website https://form.gov.sg/62ac035f3c3b210013f6cd90 to apply for PSEA Funding or If you intend to also use sibling’s PSEA, please go to https://go.gov.sg/psea-so-sibling

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Search Engine Optimisation (SEO)

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Bedok Branch

Jurong Branch