Course Duration
16 Hours
Target Audience
For those who want to attain essential knowledge and skills to get higher page-ranking for their website on search engine result pages (SERPs).
Pre-requisites
Basic computer and digital marketing knowledge is a must.
Certification
You will receive a Statement of Attainment from SkillsFuture Singapore after you pass the assessment.
Mode of Training
Classroom
Entry Requirement
- Speak, listen and read English at a proficiency level not lower than the WPL Level 5, and manipulate numbers at a not lower than the WPN Level 5
- Minimal education qualification is GCE ‘O’ Level, GCE ‘N’ Level or ITE certificate
- A minimum of one year of employment experience (preferably in sales and marketing)
- Internet and social media savvy (in personal use)
In this course you will learn how to fine tune your website for higher page ranking in search engines.
SECTION
|
DESCRIPTION
|
| Section 1 |
SEO Concepts – Google Search Engine, SEO Ranking, Rank Brain, SERP and types of Search Engine, Principles |
| Section 2 |
Introduction to Google Ads, Principles in keyword search and density, planner |
| Section 3 |
Content Optimization – Principles of SEO in marketing a website content, in social network media content, Digital media trend in SEO context |
| Section 4 |
On-page SEO – URL structure, SEO parameters, Internal and External links |
| Section 5 |
Off-page SEO – Links and competitive edge, Advertising links research and strategies |
| Section 6 |
Measurement and Analytics – SEO analytics tools, Performance metrices, Data and reports analysis, SEO development trends, Apply SEO in organisation strategies, Teaming and coordination in SEO optimization, Implementing SEO in marketing strategies |
