Course Duration
16 Hours
Target Audience
For those who want to attain essential knowledge and skills in setting up a WordPress site and manage the content, maintain the system and monitor the site performance.
Pre-requisites
Basic computer and digital marketing knowledge is a must.
Certification
You will receive a Statement of Attainment from SkillsFuture Singapore after you pass the assessment.
Mode of Training
Classroom
Entry Requirement
- Speak, listen and read English at a proficiency level not lower than the WPL Level 5, and manipulate numbers at a not lower than the WPN Level 5
- Minimal education qualification is GCE ‘O’ Level, GCE ‘N’ Level or ITE certificate
- A minimum of one year of employment experience (preferably in sales and marketing)
- Internet and social media savvy (in personal use)
This module equips learners with essential knowledge and skills in setting up a WordPress site and manage the content, maintain the system and monitor the site performance.
SECTION
|
DESCRIPTION
|
| Section 1 |
Web Properties and Assets – www, url, how they work, domain registrar |
| Section 2 |
Content Management and Deployment – policies and governance, guidelines in content writing, copyrights, Sitemap and content structure |
| Section 3 |
Web Publishing – Types of web content management platforms, setup, UX/UI, implement content, manage web domain and user roles |
| Section 4 |
Content Planning and Creation – Audience Fit, create text-based and multimediabased content, content plan, content calendar |
| Section 5 |
Content Publishing – Plug-ins, Blog and post, Content posting and updating |
| Section 6 |
Content Promotion – Digital Marketing Funnel, Marketing Messages ideas, Landing Page |
| Section 7 |
Data and Analytics – Performance metrics and data, generating reports, how to improve |
