| WSQ WordPress Web Design and Content Management – Level 3 (TGS-2020503777) |
Course Objectives
This module equips learners with essential knowledge and skills in setting up a WordPress site and manage the content, maintain the system and monitor the site performance.
Course Duration
16 Hours
Mode of Training
Classroom
Target Audience
For those who want to attain essential knowledge and skills in setting up a WordPress site, managing the content, maintaining the system and monitoring site performance.
Pre-requisites
Basic computer and digital marketing knowledge is a must.
Certification
You will receive a Statement of Attainment from SkillsFuture Singapore after you pass the assessment.
Entry Requirement
- Speak, listen and read English at a proficiency level not lower than the WPL Level 5, and manip-ulate numbers at a not lower than the WPN Level 5.
- Minimal education qualification is GCE ‘O’ Level, GCE ‘N’ Level or ITE Certificate.
- Internet and Social media savvy (in personal use)
- A minimum of one year of employment experience (preferably in sales and marketing)
This module equips learners with essential knowledge and skills in setting up a WordPress site, managing the content, maintaining the system and monitor site performance.
SECTION | DESCRIPTION |
| Section 1 | Web Properties and Assets – www, url, how they work, domain registrar |
| Section 2 | Content Management and Deployment – policies and governance, guidelines in content writing, copyrights, Sitemap and content structure |
| Section 3 | Web Publishing – Types of web content management platforms, setup, UX/UI, implement content, manage web domain and user roles |
| Section 4 | Content Planning and Creation – Audience Fit, create text-based and multimedia-based content, content plan, content calendar |
| Section 5 | Content Publishing – Plug-ins, Blog and post, Content posting and updating |
| Section 6 | Content Promotion – Digital Marketing Funnel, Marketing Messages ideas, Landing Page |
| Section 7 | Data and Analytics – Performance metrics and data, generating reports, how to improve |
