WSQ Paid Search Engine Marketing (SEM) – Level 3 (TGS-2020504112) |
This module is designed to provide learners how to design and run the ads based on user’s search words and interests. The module also covers analysing and reporting of campaign metrics and opportunities for improving SEM campaign performance.
Course Duration
16 Hours
Mode of Training
Classroom
Target Audience
For those who want to attain essential knowledge and skills on how to design and run the ads based on user’s search words and interests. The module also covers analysing and reporting of campaign metrics and opportunities for improving SEM campaign performance
Pre-requisites
Basic computer and digital marketing knowledge are a must.
Certification
You will receive a Statement of Attainment from SkillsFuture Singapore after you pass the assessment.
Mode of Training
Classroom
Entry Requirement
In this course you will learn how to plan and run advertisements on search engines and their associate display networks
SECTION | DESCRIPTION |
Section 1 | Search Engine Functionalities – How search engine works? Type of digital media and ads |
Section 2 | Goals and Performance Indicators – Product feature and benefits, Audience characteristics, Competitor analysis, SMART goals |
Section 3 | Keywords Research – Ad group structure, Keyword structure, Keyword-search plan |
Section 4 | Google Search Ads – Setup, Dashboard, Campaign |
Section 5 | Google Ads Tools – Keyword planner, Negative keywords, Keywords and SEO, Bid strategies, Spilt test, Linked accounts, Billing and Payment |
Section 6 | Measurement and Analytics – Google Ads – Data and Reports, Performance metrics, Analysis |
Section 7 | Optimization and Iteration – Iteration process, Ad variation creation |
Price: SGD 520
Duration: 2 Days
Eligible for Claim Period: 15 June 2020 – 14 June 2026
All fees are subject to prevailing GST of 9% (2024)
SSG Advice:
Student must achieve 75% course attendance, and also pass the assessment to be eligible for SSG Funding.
All Singaporean aged 25 and above can use their $500 SkillsFuture Credit to pay for a wide range of approved skills-related courses.
Please refer to the below link for the Refund Table for SkillsFuture Courses:
https://www.genetic.edu.sg/refund-for-skillsfuture-courses/
PSEA Funding is available for student aged 18-30 years old (Please call PSEA Hotline 62600777 to check your balance).
We are pleased to share the the following information on the new PSEA Ad hor Withdrawal FormSG Application:
Using only own PSEA:
http://go.gov.sg/psea-withdrawal-tp
Using Sibling’s PSEA:
Next Available Schedules | |
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9/5/2024 to 10/5/2024 [Thu / Fri] 08:30 AM to 05:30 PM Genetic (Bukit Merah) 167, Jln Bt Merah | Book Now |
Blk 167 Jln Bt Merah Tower 4,
Connection One
#06-11A Singapore 150167
Tel: +65 6339 7588
Blk 209 New Upper Changi Road
#04-645 Singapore 460209
Tel: +65 6913 4572