WSQ DIGITAL MARKETING STRATEGY USING DESIGN THINKING - LEVEL 4

Section 1: Introduction to Design Thinking for Digital marketing and Discover Phase

• Define marketing plans and objectives for a range of channels and platforms. Advantages, constraints and interactivity among different traditional or digital marketing channels.

Section 2: Empathy Phase in Design Thinking

• Customer touchpoints. Range of marketing technologies and tools. Impact of different platforms and marketing activities.

Section 3: Ideation and Prototype Phase in Design Thinking

• Select marketing channel mix that best satisfies target market. Establish targets based on current needs so as to identify and come up with ideas that can be executed based on the similarities and compatibility of traditional and digital marketing.

Section 4: Testing Phase in Design Thinking

• Performance indicators of various marketing channels mix. Recommended steps to integrate both traditional and digital marketing efforts.

Eligible for Claim Period: 20 Aug 2020 – 19 Aug 2024

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