WSQ Digital Marketing Strategic Optimisation - Level 5

At the end of the course participants will be able to:

Section 1: Introduction to Strategic Digital Marketing

• Identify critical customer segments, market gaps and competitive forces. Porter’s Five Forces.

Section 2: Planning a Digital Marketing Campaign

• How to plan digital marketing campaigns using various technological tools. Highlight impact of various market trends on the organisation’s key business and expected performance.

Section 3: Plan Comprehensive Digital Marketing Roadmaps and

Marketing Plans

• Enhance new roadmaps and marketing plants to align with critical trends and developments. How to plan digital marketing campaigns for the products mix of an organisation.

Section 4: Campaign Executive

• Support the development of marketing strategy and develop materials to communicate marketing strategy internally. Lead action planning and implementation of marketing.

GST will be revised to 8% from 01 Jan 2023

Please refer to the below link for the Refund Table for SkillsFuture Courses:

https://www.genetic.edu.sg/refund-for-skillsfuture-courses/

Participants need to pass the test to get a subsidy.

Eligible for Claim Period: 15 Nov 2020 – 14 Nov 2024

SSG Advice:

All Singaporean aged 25 and above can use their $500 opening SkillsFuture Credit to pay for a wide range of approved skills-related courses.

Visit the SkillsFuture Credit website https://www.myskillsfuture.gov.sg/content/portal/en/training-exchange/course-directory/course-detail.html?courseReferenceNumber=TGS-2020513251 to Proceed to submit a claim.

PSEA Funding is available for student aged 21-25 years old (Please call PSEA Hotline 62600777 to check your balance.

MOE will be replacing the hardcopy “Adhoc Application for use of Post-Secondary Education (PSE) Account” with FormSG by 15^th March 2023. visit the website https://form.gov.sg/62ac035f3c3b210013f6cd90 to apply for PSEA Funding or If you intend to also use sibling’s PSEA, please go to https://go.gov.sg/psea-so-sibling