WSQ Engage Customers Using Content Marketing - Level 4

WSQ Engage Customers Using Content Marketing Level 4 (TGS-2020504960)

Course Duration

16 Hours

Target Audience

Design for learners designed to deliver essential knowledge and skills in planning, executing and optimization of Engaging Customers using Content Marketing.

Certification

Successful trainees will receive a Statement of Attainment (SOA) issued by SSG

Entry Requirement

- Speak, listen and read English at a proficiency level not lower than the WPL Level 5, and manipulate numbers at a not lower than the
WPN Level 5
- Minimal education qualification is at least 1 GCE ‘A’ Level pass or 1 GCE ‘O’ Level pass or 1 GCE ‘N’ Level or National ITE certificate (Nitec) or equivalent
- Able to use MS Word & MS PowerPoint
Participant must have an active Google & Facebook account

At the end of the course participants will be able to:

Section 1: Design Thinking in Content Marketing

Identify content requirements based on evaluation of customers and potential customer preferences. Potential customers’ evolving preferences of content types, styles and modes of delivery.

Section 2: Planning of Content Marketing

Conceptualise content ideas to meet marketing objectives. Map out digital storyboards as part of a content strategy. Develop guidelines for content strategy execution.

Section 3: Execution of Content Marketing

Determine posting, types and styles of content depending on the platform of choice, and the modes and processes for disturbing content. Identify parameters of delivering content for marketing purposes.

Section 4: Optimisation of Content Marketing

How to optimise content marketing campaign through quantitative and qualitative method. Determine and analyse findings and decide the next appropriate course of action.

Price: 850

Duration: 16 hours

GST will be revised to 8% from 01 Jan 2023

Please refer to the below link for the Refund Table for SkillsFuture Courses:

https://www.genetic.edu.sg/refund-for-skillsfuture-courses/

Participants need to pass the test to get a subsidy.

Eligible for Claim Period: 05 Aug 2020 – 04 Aug 2024

SSG Advice:

All Singaporean aged 25 and above can use their $500 opening SkillsFuture Credit to pay for a wide range of approved skills-related courses.

Visit the SkillsFuture Credit website to https://www.myskillsfuture.gov.sg/content/portal/en/training-exchange/course-directory/course-detail.html?courseReferenceNumber=TGS-2020504960Proceed to submit a claim.

PSEA Funding is available for student aged 21-25 years old (Please call PSEA Hotline 62600777 to check your balance.

MOE will be replacing the hardcopy “Adhoc Application for use of Post-Secondary Education (PSE) Account” with FormSG by 15^th March 2023. visit the website https://form.gov.sg/62ac035f3c3b210013f6cd90 to apply for PSEA Funding or If you intend to also use sibling’s PSEA, please go to https://go.gov.sg/psea-so-sibling

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WSQ Engage Customers Using Content Marketing - Level 4

Main Office

Bedok Branch

Jurong Branch