Getting a new customer costs five times more than retaining a customer. And it is easier to sell your product to the one who is actively looking around on the Internet. How many visitors abondended your shopping cart without checking out? Did you know who are they? If you know, you should be sending them special offer or some incentives to encourage them to buy your product, or at least you should be constantly reminding them about your product via email, or Facebook ads, or Goodle Ads. If you are not aware of how it should be done, it is not too late, you can join our new course on “Retargeting and Remarketing”. Our trainer will bring you through planning, executing, monitoring and optimising your future retargeting and remarketing campaigns!
Course Duration
16 Hours
Target Audience
For those who are involved in planning, executing, monitoring or optimising digital marketing campaigns and willing to save potential customers by retargeting and remarketing.
Pre-requisites
Familiar with Facebook business page, and actively involves in digital marketing or with high interest in digital marketing.
Certification
You will receive a Statement of Attainment from SkillsFuture Singapore after you pass the assessment.
Mode of Training
Classroom
Entry Requirement
- Speak, listen and read English at a proficiency level not lower than the WPL Level 5, and manipulate numbers at a not lower than the WPN Level 5
- Minimal education qualification is GCE ‘O’ Level, GCE ‘N’ Level or ITE certificate
- Able to use Windows and/ or Mac OS
- Able to use Word Processing and Presentation software
- Owns an active Google and Facebook account
In this course, you will be learning:
Section 1: Retargeting and Remarketing
- Understanding user journey
- Retargeting and remarketing defined
- Elements of retargeting and remarketing strategic sales plan
Section 2: Planning Retargeting and Remarketing Strategy
- Analyse customer buying journey and sales cycle
- Content marketing
- HHH Content Model
Section 3: Executing Strategy
- Cascading sales targets
- Conversion rates
- Creating Google remarketing audience
- Creating Facebook pixel and custom audience
Section 4: Optimisation
- Reading sales trends of product performance
- Refining retargeting and remarketing