Getting a new customer costs five times more than retaining a customer. And it is easier to sell your product to the one who is actively looking around on the Internet. How many visitors abondended your shopping cart without checking out? Did you know who are they? If you know, you should be sending them special offer or some incentives to encourage them to buy your product, or at least you should be constantly reminding them about your product via email, or Facebook ads, or Goodle Ads. If you are not aware of how it should be done, it is not too late, you can join our new course on “Retargeting and Remarketing”. Our trainer will bring you through planning, executing, monitoring and optimising your future retargeting and remarketing campaigns!
For those who are involved in planning, executing, monitoring or optimising digital marketing campaigns and willing to save potential customers by retargeting and remarketing.
Familiar with Facebook business page, and actively involves in digital marketing or with high interest in digital marketing.
You will receive a Statement of Attainment from SkillsFuture Singapore after you pass the assessment.
Mode of Training
Speak, listen and read English at a proficiency level not lower than the WPL Level 5, and manipulate numbers at a not lower than the WPN Level 5
Minimal education qualification is GCE ‘O’ Level, GCE ‘N’ Level or ITE certificate
A minimum of one year of employment experience (preferably in sales and marketing)
In this course, you will be learning:
Section 1: Retargeting and Remarketing
Understanding user journey
Retargeting and remarketing defined
Elements of retargeting and remarketing strategic sales plan
Section 2: Planning Retargeting and Remarketing Strategy
Analyse customer buying journey and sales cycle
HHH Content Model
Section 3: Executing Strategy
Cascading sales targets
Creating Google remarketing audience
Creating Facebook pixel and custom audience
Section 4: Optimisation
Reading sales trends of product performance
Refining retargeting and remarketing
Price: SGD 850
Duration: 2 Days
WSQ Retargeting and Remarketing in Digital Marketing – Level 4
Singaporean 21 to 39
Mid-Career Enhanced Subsidy
40 years old & above
Total Gross Fee
SkillsFuture Credit Deduction/Cash
Participant need to pass the test to get subsidy
Eligible for Claim Period: 10 Aug 2020 – 09 Aug 2022
All Singaporean aged 25 and above can use their $500 SkillsFuture Credit to pay for a wide range of approved skills-related courses.
Visit the SkillsFuture Credit website (www.skillsfuture.sg/credit) to choose for the courses available on the SkillsFuture Credit course directory.