WSQ Retargeting & Remarketing in Digital Marketing - Level 4

Getting a new customer costs five times more than retaining a customer. And it is easier to sell your product to the one who is actively looking around on the Internet. How many visitors abandoned your shopping cart without checking out? Did you know who they are? If you know, you should be sending them special offer or some incentives to encourage them to buy your products, or at least you should be constantly reminding them about your product via email, or Facebook ads, or Google Ads. If you are not aware of how it should be done, it is not too late; you can join our new course on “Retargeting and Remarketing”. Our trainer will bring you through planning, executing, monitoring and optimising your future retargeting and remarketing campaigns!

Course Duration

16 Hours

Target Audience

For those who are involved in planning, executing, monitoring or optimising digital marketing campaigns and willing to save potential customers by retargeting and remarketing.

Pre-requisites

Familiar with Facebook business page and actively involves in digital marketing or possess high interest in digital marketing.

Certification

You will receive a Statement of Attainment from SkillsFuture Singapore after you pass the assessment.

Mode of Training

Classroom

Entry Requirement

• Speak, listen and read English at a proficiency level not lower than the WPL Level 5, and manipulate numbers at a not lower than the WPN Level 5
• Minimal education qualification is GCE ‘O’ Level, GCE ‘N’ Level or ITE certificate
• Able to use Windows and/ or Mac OS
• Able to use Word Processing and Presentation software
• Owns an active Google and Facebook account