Paid Search Engine Marketing (SEM)

Course Duration

16 Hours

Target Audience

For those who want to attain essential knowledge and skills on how to design and run the ads based on user’s search words and interests. The module also covers analysing and reporting of campaign metrics and opportunities for improving SEM campaign performance

Pre-requisites

Basic computer and digital marketing knowledge is a must.

Certification

You will receive a Statement of Attainment from SkillsFuture Singapore after you pass the assessment.

Mode of Training

Classroom

Entry Requirement

• Speak, listen and read English at a proficiency level not lower than the WPL Level 5, and manipulate numbers at a not lower than the WPN Level 5
• Minimal education qualification is GCE ‘O’ Level, GCE ‘N’ Level or ITE certificate
• A minimum of one year of employment experience (preferably in sales and marketing)
• Internet and social media savvy (in personal use)