Paid Search Engine Marketing (SEM)

Course Duration

16 Hours

Target Audience

For those who want to attain essential knowledge and skills on how to design and run the ads based on user’s search words and interests. The module also covers analysing and reporting of campaign metrics and opportunities for improving SEM campaign performance

Pre-requisites

Basic computer and digital marketing knowledge are a must.

Certification

You will receive a Statement of Attainment from SkillsFuture Singapore after you pass the assessment.

Mode of Training

Classroom

Entry Requirement

Speak, listen and read English at a proficiency level not lower than the WPL Level 5, and manipulate numbers at a not lower than the WPN Level 5
Minimal education qualification is GCE ‘O’ Level, GCE ‘N’ Level or ITE certificate
A minimum of one year of employment experience (preferably in sales and marketing)
Internet and social media savvy (in personal use)

In this course you will learn how to plan and run advertisements on search engines and their associate display networks

SECTION	DESCRIPTION
Section 1	Search Engine Functionalities – How search engine works? Type of digital media and ads
Section 2	Goals and Performance Indicators – Product feature and benefits, Audience characteristics, Competitor analysis, SMART goals
Section 3	Keywords Research – Ad group structure, Keyword structure, Keyword-search plan
Section 4	Google Search Ads – Setup, Dashboard, Campaign
Section 5	Google Ads Tools – Keyword planner, Negative keywords, Keywords and SEO, Bid strategies, Spilt test, Linked accounts, Billing and Payment
Section 6	Measurement and Analytics – Google Ads – Data and Reports, Performance metrics, Analysis
Section 7	Optimization and Iteration – Iteration process, Ad variation creation

Price: SGD 520

Duration: 2 Days

GST will be revised to 8% from 01 Jan 2023

Please refer to the below link for the Refund Table for SkillsFuture Courses:

https://www.genetic.edu.sg/refund-for-skillsfuture-courses/

Participants need to pass the test to get subsidy

Eligible for Claim Period: 15 June 2020 – 14 June 2024

SSG Advice:

All Singaporean aged 25 and above can use their $500 opening SkillsFuture Credit to pay for a wide range of approved skills-related courses.

Visit the SkillsFuture Credit website https://www.myskillsfuture.gov.sg/content/portal/en/training-exchange/course-directory/course-detail.html?courseReferenceNumber=TGS-2020504112 Proceed to submit a claim.

PSEA Funding is available for student aged 21-25 years old (Please call PSEA Hotline 62600777 to check your balance. Forms are available from GENETIC COMPUTER SCHOOL

MOE will be replacing the hardcopy “Adhoc Application for use of Post-Secondary Education (PSE) Account” with FormSG by 15^th March 2023. visit the website https://form.gov.sg/62ac035f3c3b210013f6cd90 to apply for PSEA Funding or If you intend to also use sibling’s PSEA, please go to https://go.gov.sg/psea-so-sibling

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Paid Search Engine Marketing (SEM)

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Bedok Branch

Jurong Branch