For those who want to attain essential knowledge and skills on how to design and run the ads based on user’s search words and interests. The module also covers analysing and reporting of campaign metrics and opportunities for improving SEM campaign performance
Basic computer and digital marketing knowledge are a must.
You will receive a Statement of Attainment from SkillsFuture Singapore after you pass the assessment.
Mode of Training
In this course you will learn how to plan and run advertisements on search engines and their associate display networks
|Section 1||Search Engine Functionalities – How search engine works? Type of digital media and ads|
|Section 2||Goals and Performance Indicators – Product feature and benefits, Audience characteristics, Competitor analysis, SMART goals|
|Section 3||Keywords Research – Ad group structure, Keyword structure, Keyword-search plan|
|Section 4||Google Search Ads – Setup, Dashboard, Campaign|
|Section 5||Google Ads Tools – Keyword planner, Negative keywords, Keywords and SEO, Bid strategies, Spilt test, Linked accounts, Billing and Payment|
|Section 6||Measurement and Analytics – Google Ads – Data and Reports, Performance metrics, Analysis|
|Section 7||Optimization and Iteration – Iteration process, Ad variation creation|
Price: SGD 520
Duration: 2 Days
Participants need to pass the test to get subsidy
Eligible for Claim Period: 15 June 2020 – 14 June 2024
All Singaporean aged 25 and above can use their $500 opening SkillsFuture Credit to pay for a wide range of approved skills-related courses.
Visit the SkillsFuture Credit website https://www.myskillsfuture.gov.sg/content/portal/en/training-exchange/course-directory/course-detail.html?courseReferenceNumber=TGS-2020504112 Proceed to submit a claim.
PSEA Funding is available for student aged 21-25 years old (Please call PSEA Hotline 62600777 to check your balance. Forms are available from GENETIC COMPUTER SCHOOL
MOE will be replacing the hardcopy “Adhoc Application for use of Post-Secondary Education (PSE) Account” with FormSG by 15th March 2023. visit the website https://form.gov.sg/62ac035f3c3b210013f6cd90 to apply for PSEA Funding or If you intend to also use sibling’s PSEA, please go to https://go.gov.sg/psea-so-sibling
|Next Available Schedules|
|Please contact us for schedule|
Blk 167 Jln Bt Merah Tower 4,
#06-11A Singapore 150167
Tel: +65 6339 7588
Blk 209 New Upper Changi Road
#04-643 Singapore 460209
Tel: +65 6913 4572
21 Jurong Gateway Road
#03-09/10 CPF Jurong Building
Tel: +65 6912 4316