For those who want to attain knowledge and skill to recognise the marketing opportunities, to plan, execute and optimise marketing campaign on social media platform.
Basic computer and digital marketing knowledge is a must. Participants must have an active Facebook profile.
You will receive a Statement of Attainment from SkillsFuture Singapore after you pass the assessment.
Mode of Training
Speak, listen and read English at a proficiency level not lower than the WPL Level 5, and manipulate numbers at a not lower than the WPN Level 5
Minimal education qualification is GCE ‘O’ Level, GCE ‘N’ Level or ITE certificate
A minimum of one year of employment experience (preferably in sales and marketing)
Internet and social media savvy (in personal use)
This module equips learners with necessary knowledge and skill to recognise the marketing opportunities, to plan, execute and optimise marketing campaign on social media platform.
Choose suitable social media platform, Facebook page for business, Instagram, Matrices to monitor
Engaging Customers on Social Media Platforms – Do and Don’ts on Facebook and Instagram, understand Sales Funnel, Create Facebook, Create Instagram and link, manage Facebook Insights, Facebook Business Ads Manager
Content Workflow and Guidelines – Copyright and intellectual guidelines, Call To Action, Content planner, Responding on social media
Campaign Measurement and Optimization – Social Media Marketing Tools, Hands-on with Hootsuite, Facebook Pixel, Standard Events and Custom Conversions, Facebook Audience and Targets, A/B Testing in Ads Manager, Facebook Tracking and Reporting
Price: SGD 520
Duration: 2 Days
WSQ Facebook and Instagram – Social Media Marketing – level 3
Singaporean 21 to 39 & PR
Mid-Career Enhanced Subsidy
40 years old & above
Total Gross Fee
SkillsFuture Credit Deduction/Cash
Participant need to pass the test to get subsidy
Eligible for Claim Period: 02 June 2020 – 04 Aug 2022
All Singaporean aged 25 and above can use their $500 SkillsFuture Credit to pay for a wide range of approved skills-related courses.
Visit the SkillsFuture Credit website (www.skillsfuture.sg/credit) to choose for the courses available on the SkillsFuture Credit course directory.