| WSQ Facebook and Instagram – Social Medial Marketing (TGS-2020503712) |
Course Objectives
This module equips learners with necessary knowledge and skill to recognise the marketing opportunities, to plan, execute and optimise marketing campaign on social media platform.
Course Duration
16 Hours
Target Audience
For those who want to attain knowledge and skill to recognise the marketing opportunities, to plan, execute and optimise marketing campaign on social media platforms.
Pre-requisites
Basic computer and digital marketing knowledge are a must. Participants must have an active Facebook account.
Certification
You will receive a Statement of Attainment from SkillsFuture Singapore after you pass the assessment.
Mode of Training
Classroom
Entry Requirement
- They speak, listen and read English at a proficiency level not lower than PSLE or PSPE or equivalent, and manipulate numbers at a not lower than PSLE or PSPE or equivalent.
- The Internet and Social media savvy (in personal use)
- A minimum of one year of employment experience (preferably in sales and marketing)
This module equips learners with necessary knowledge and skills to recognise marketing opportunities, plan, execute and optimise marketing campaign on social media platforms.
SECTION | DESCRIPTION |
| Section 1 | Choose suitable social media platform, Facebook page for business, Instagram, Matrices to monitor |
| Section 2 | Engaging Customers on Social Media Platforms – Do and Don’ts on Facebook and Instagram, understand Sales Funnel, Create Facebook, Create Instagram and link, manage Facebook Insights, Facebook Business Ads Manager |
| Section 3 | Content Workflow and Guidelines – Copyright and intellectual guidelines, Call To Action, Content planner, Responding on social media |
| Section 4 | Campaign Measurement and Optimization – Social Media Marketing Tools, Hands-on with Hootsuite, Facebook Pixel, Standard Events and Custom Conversions, Facebook Audience and Targets, A/B Testing in Ads Manager, Facebook Tracking and Reporting |
