Facebook and Instagram - Social Media Marketing

Course Duration

16 Hours

Target Audience

For those who want to attain knowledge and skill to recognise the marketing opportunities, to plan, execute and optimise marketing campaign on social media platforms.

Pre-requisites

Basic computer and digital marketing knowledge are a must. Participants must have an active Facebook account.

Certification

You will receive a Statement of Attainment from SkillsFuture Singapore after you pass the assessment.

Mode of Training

Classroom

Entry Requirement

Speak, listen and read English at a proficiency level not lower than the WPL Level 5, and manipulate numbers at a not lower than the WPN Level 5
Minimal education qualification is GCE ‘O’ Level, GCE ‘N’ Level or ITE certificate
A minimum of one year of employment experience (preferably in sales and marketing)
Internet and social media savvy (in personal use)

This module equips learners with necessary knowledge and skills to recognise marketing opportunities, plan, execute and optimise marketing campaign on social media platforms.

SECTION	DESCRIPTION
Section 1	Choose suitable social media platform, Facebook page for business, Instagram, Matrices to monitor
Section 2	Engaging Customers on Social Media Platforms – Do and Don’ts on Facebook and Instagram, understand Sales Funnel, Create Facebook, Create Instagram and link, manage Facebook Insights, Facebook Business Ads Manager
Section 3	Content Workflow and Guidelines – Copyright and intellectual guidelines, Call To Action, Content planner, Responding on social media
Section 4	Campaign Measurement and Optimization – Social Media Marketing Tools, Hands-on with Hootsuite, Facebook Pixel, Standard Events and Custom Conversions, Facebook Audience and Targets, A/B Testing in Ads Manager, Facebook Tracking and Reporting

Price: SGD 520

Duration: 2 Days

GST will be revised to 8% from 01 Jan 2023

Please refer to the below link for the Refund Table for SkillsFuture Courses:

https://www.genetic.edu.sg/refund-for-skillsfuture-courses/

Participants need to pass the test to get subsidy

Eligible for Claim Period: 02 June 2020 – 04 Aug 2024

SSG Advice:

All Singaporean aged 25 and above can use their $500 opening SkillsFuture Credit to pay for a wide range of approved skills-related courses.

Visit the SkillsFuture Credit website https://www.myskillsfuture.gov.sg/content/portal/en/training-exchange/course-directory/course-detail.html?courseReferenceNumber=TGS-2020503712 Proceed to submit a claim.

PSEA Funding is available for student aged 21-25 years old (Please call PSEA Hotline 62600777 to check your balance. Forms are available from GENETIC COMPUTER SCHOOL

MOE will be replacing the hardcopy “Adhoc Application for use of Post-Secondary Education (PSE) Account” with FormSG by 15^th March 2023. visit the website https://form.gov.sg/62ac035f3c3b210013f6cd90 to apply for PSEA Funding or If you intend to also use sibling’s PSEA, please go to https://go.gov.sg/psea-so-sibling

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Facebook and Instagram - Social Media Marketing

SECTION

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Main Office

Bedok Branch

Jurong Branch