Course Duration
16 Hours
Target Audience
For those who want to attain knowledge and skill to recognise the marketing opportunities, to plan, execute and optimise marketing campaign on social media platforms.
Pre-requisites
Basic computer and digital marketing knowledge are a must. Participants must have an active Facebook account.
Certification
You will receive a Statement of Attainment from SkillsFuture Singapore after you pass the assessment.
Mode of Training
Classroom
Entry Requirement
This module equips learners with necessary knowledge and skills to recognise marketing opportunities, plan, execute and optimise marketing campaign on social media platforms.
SECTION | DESCRIPTION |
Section 1 | Choose suitable social media platform, Facebook page for business, Instagram, Matrices to monitor |
Section 2 | Engaging Customers on Social Media Platforms – Do and Don’ts on Facebook and Instagram, understand Sales Funnel, Create Facebook, Create Instagram and link, manage Facebook Insights, Facebook Business Ads Manager |
Section 3 | Content Workflow and Guidelines – Copyright and intellectual guidelines, Call To Action, Content planner, Responding on social media |
Section 4 | Campaign Measurement and Optimization – Social Media Marketing Tools, Hands-on with Hootsuite, Facebook Pixel, Standard Events and Custom Conversions, Facebook Audience and Targets, A/B Testing in Ads Manager, Facebook Tracking and Reporting |
Price: SGD 520
Duration: 2 Days
GST will be revised to 8% from 01 Jan 2023
Please refer to the below link for the Refund Table for SkillsFuture Courses:
https://www.genetic.edu.sg/refund-for-skillsfuture-courses/
Participants need to pass the test to get subsidy
Eligible for Claim Period: 02 June 2020 – 04 Aug 2024
SSG Advice:
All Singaporean aged 25 and above can use their $500 opening SkillsFuture Credit to pay for a wide range of approved skills-related courses.
Visit the SkillsFuture Credit website https://www.myskillsfuture.gov.sg/content/portal/en/training-exchange/course-directory/course-detail.html?courseReferenceNumber=TGS-2020503712 Proceed to submit a claim.
PSEA Funding is available for student aged 21-25 years old (Please call PSEA Hotline 62600777 to check your balance. Forms are available from GENETIC COMPUTER SCHOOL
MOE will be replacing the hardcopy “Adhoc Application for use of Post-Secondary Education (PSE) Account” with FormSG by 15th March 2023. visit the website https://form.gov.sg/62ac035f3c3b210013f6cd90 to apply for PSEA Funding or If you intend to also use sibling’s PSEA, please go to https://go.gov.sg/psea-so-sibling
Blk 167 Jln Bt Merah Tower 4,
Connection One
#06-11A Singapore 150167
Tel: +65 6339 7588
Blk 209 New Upper Changi Road
#04-643 Singapore 460209
Tel: +65 6913 4572
21 Jurong Gateway Road
#03-09/10 CPF Jurong Building
Singapore 608546
Tel: +65 6912 4316